Client: Meta
Agency: Creative-X
Production Studio: Hornet NYC
EP: Cathy Kwan
Director - CD: Felipe Posada

Producer: Riley Spencer
 Motion Gfx - CGI: Nan Wei
During a pivotal moment in time, when Facebook was transitioning into Meta, the team at Creative-X partnered with a select number of digital creators, dreamers and image makers to explore potential visions of the Metaverse.
Hornet Studios then received a one of a kind invitation and challenge: To help create a bridge, a visual system that could encompass the narratives from these creators in a unified way. In order to accomplish that, Hornet seeked a creative leader who could speak the visual language of those creators and that could also lead the architecture and execution of the overall project in a macro way from the client's side. That is how I came into play:   
Working hand in hand with Meta's Creative-X brilliant team of creatives, producers and copywriters, we designed these portals custom to each creator's content. The concept behind the protals was to create a bridge between our IRL world and representations of the Metaverse allowing us to take a sneak peak of its infinite possibilites.  

it was also in our hands to select the appropriate music and edit the video segments into additional campaign deliverables: polls, stories, swipe interactions etc. 

Software used: Maxon Cinema 4D w/ Redshift, Otoy Octane render and Adobe After Effects.

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