Client: Pluto / Genius Products
Agency: The Invisible Realm / H+ Creative
Director / CD: Felipe Posada
A new brand of Cannabis concentrates "rated for intergalactic space travel" Pluto is the latest addition to the Genius! family.
Helping give birth to a brand is a rare opportunity. This was a full on 360 branding experience leading to an epic launch at Hall of Flowers in Santa Rosa CA on Sept 18 2019.
Logo development, color palette and overall identity, copy (voice and tone), package design, original artworks, art direction & design strategy, promo design, animated content w/ social media integration, AR kiosk app implementation, interior design, architectural layouts w/ CAD drawings & 3D previz.