Client: Pluto / Genius Products
Agency: The Invisible Realm / H+ Creative
Director / CD: Felipe Posada

A new brand of Cannabis concentrates "rated for intergalactic space travel" Pluto is the latest addition to the Genius! family. 
Helping give birth to a brand is a rare opportunity. This was a full on 360 branding experience leading to an epic launch at Hall of Flowers in Santa Rosa CA on Sept 18 2019. 
Campaign Components: 
Logo development, color palette and overall identity, copy (voice and tone),  package design, original artworks, art direction & design strategy, promo design, animated content w/ social media integration, AR kiosk app implementation, interior design, architectural layouts w/ CAD drawings & 3D previz.
Early Logo Exploration
Early Logo Exploration
Color Palette Exploration
Color Palette Exploration
Texture Exploration
Texture Exploration
Packaging Concept
Packaging Concept
Early Packaging explorations
Early Packaging explorations
Copy
Copy
African Queen
African Queen
Arrival
Arrival
Final Sketch Layout
Final Sketch Layout
Alt Sketch Proposals
Alt Sketch Proposals
Alt Proposal 1  (3d Render)
Alt Proposal 1 (3d Render)
Alt Proposal 1 (3d Render) Top View
Alt Proposal 1 (3d Render) Top View
Alt Proposal 2 (3D Render)
Alt Proposal 2 (3D Render)
Alt Proposal 2 (3D Render) Top View
Alt Proposal 2 (3D Render) Top View
Top View
Top View
Experience Meteorite Kiosk
Experience Meteorite Kiosk
Kiosk with samples
Kiosk with samples
Kiosk
Kiosk
Pluto Stone
Pluto Stone
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